It’s in the summer of 2000 in Marseille that CHARLIE JOE was established by the fusion of two talents: Muriel Jaffe and Philippe Rossi. CHARLIE JOE is named at the birth of their own daughter - giving her first name as emblem. As time goes by, seasons change, both founders draw inspiration from their many journeys and trips abroad, from old cloths and books, to their frequent ballades trough flea markets. Embroidery is their guilty pleasure, and their prints are unique. The silhouettes, very feminine, are loose and flowy. The materials used are all natural. And from the very beginning a line of accessories is included to complete each collection perfectly. Harmony, whether it’s in the colors or shapes, is the key word.