DHELA is a Brazilian-flavoured, London-based brand with an emphasis on hyper-flattering, feminine designs. Founded by Daniella Helayel in 2016, the company has built on the myriad successes of Helayel’s debut brand, Issa, and has been worn by some of the world’s most fabulous women. All of DHELA’s creations vibrate with what Daniella Helayel, calls “sunshine energy”. Fantastic prints and exuberant color are the brand’s starting points, with every design passed through a filter of undiluted joy. DHELA conforms to an effortless, uncomplicated aesthetic and is devoted to women who love life.